Technology Strategy · AI · Modernisation

Make better technology decisions. Build what matters.

Waymaker Advisory helps growing organisations identify where AI and technology can create real value, modernise what is holding them back, and build the capability to scale with confidence.

Experience across technology, platforms and teams
SaaS Products
Enterprise Software
Systems Integration
Cloud Platforms
Engineering Teams
AI & Automation
Where Waymaker creates value

Two problems worth solving well.

Focus on the decisions that matter most: where to invest, what to change and how to move forward with confidence.

Featured engagements

Clear starting points with defined outcomes.

Choose a focused starting point based on the decision, risk or constraint in front of you.

COMING SOON · EXECUTIVE TECHNOLOGY LEADERSHIP

Fractional CTO

Senior technology leadership for organisations that need ongoing executive-level strategy, governance and decision support without a full-time CTO. This offering is being developed for a future Waymaker engagement model.

Learn more →
Founder & Principal Advisor

Technology advice grounded in having built, led and owned the outcome.

Waymaker Advisory is led by Hanno van der Linden, a technology leader with more than two decades of experience spanning hands-on software engineering, architecture, engineering management and CTO-level responsibility.

Clients get advice that connects strategy with delivery — balancing business value, technical risk, people and execution.

Selected experience

Experience that informs the advice.

Selected examples from Hanno's prior technology leadership and engineering roles.

Cloud & platform modernisation

Re-architected core billing capability using serverless Azure patterns.

Modernised legacy delivery approaches using cloud-native services, secure APIs and integration patterns designed for scale and maintainability.

Engineering capability

Built and led distributed engineering functions across multiple regions.

Led teams across Australia, South Africa, Vietnam, the Philippines and the US, with responsibility for delivery, capability, ways of working and technical direction.

Data & quality

Established new engineering capability and increased automated quality practices.

At Go1, helped establish a Data & Insights team and supported the transition from manual testing toward automated QA capability.

Executive technology leadership

Set cloud-first technology direction and modern delivery practices.

In CTO and senior leadership roles, shaped technology strategy, Agile delivery, DevOps, SaaS capability and platform investment decisions.

The Waymaker Method

Navigate. Build. Scale.

A simple operating model for moving from uncertainty to sustainable capability.

01 · Navigate

Create clarity before investment.

Understand the current reality, business goals, risks and opportunities. Prioritise what matters and define the roadmap.

02 · Build

Turn strategy into practical delivery.

Design the right solution, validate assumptions, sequence implementation and keep technology tied to business outcomes.

03 · Scale

Make improvement sustainable.

Strengthen leadership, delivery, engineering practices and team capability so the organisation can keep moving without dependency.

How engagements are priced

Clear starting points, scoped around the outcome.

Starting prices provide an initial guide. Scope and the level of support are confirmed after a short discovery conversation.

ESSENTIAL

Focused clarity

Assessment or workshop, senior advice and clear recommendations.

STRATEGIC

Decision and roadmap

Deeper discovery, stakeholder alignment, analysis and a practical plan.

EMBEDDED

Implementation leadership

Greater ownership, governance and ongoing support alongside your team.

Start a conversation

Choose the easiest way to start.

Book a 30-minute conversation directly, or send a short enquiry if you would rather share some context first.

Book a 30-minute conversation

Prefer email?
hanno@waymaker.au →

Prefer a live conversation? Use the booking link to choose a time that suits you.